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The new proposal has been years in the making: Chatter of the need for a cap on sugar has been circulating among consumers, lawmakers, and public-health advocates since research in the early 2000s first linked our excessive consumption of the stuff with obesity, weight gain, and other health problems — especially in children.
The American Beverage Association, the soda industry’s main lobby group, has since invested millions of dollars fighting laws to tax and label sugary beverages. For its part, Coca-Cola has been accused of pumping money into misleading research that champions exercise over dietary changes for health and weight loss — the company has promised to increase transparency about these research partnerships going forward.
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