The Fairest Of Them All – When Choosing A Sun Block is Like Taking the SATs

By |2017-11-10T21:07:02-05:00June 8th, 2012|Uncategorized|

Over the past few days, I have spent time in Virginia grocery stores, including Giant, Safeway, Harris Teeter and Whole Foods. At these stores, I navigated labels on merchandise, specifically the ones on sun block. I also observed shoppers, watching to see if they, too, read labels, and I talked to them about those labels.