More than 45 years after the “war on cancer” began, we have spent billions on research and treatment while falling behind on preventing many cancers. Despite the progress made on research and treatment since 1974, there have been sharp increases in some cancers: pediatric blood cancers are up by 60 percent and brain cancers have increased by 40 percent in children 14 and under. Although a small percentage of cancers are driven by genetics, the rest are often the result of external forces. Less Cancer’s mission is to make risk reduction and prevention a vital part of the cancer paradigm. Less Cancer was founded to help remediate the alarming trend of increased incidences of cancer. We are a Platinum GuideStar member and we share our message with the general public, elected officials, and the medical community through the digital media and community-supported programming.